We don’t offer a lot of different types of service mailers for a good reason. Simply, we know what works and what doesn’t. Let Piston Data show you what type of mailers will be the most effective for your dealership.
Piston Data saves me thousands on EVERY service marketing campaign we do and we’ve never had SO MUCH TRAFFIC from new and inactive customers before. We’re thrilled!”
Angel Salcido - Fixed Operations Director O'Donnell Chevrolet Buick
“We are very happy with the results we got from the Piston Data Service Gift Card Mailer we just did. So far about a 4% response from new service customers and our bays are at about 85% capacity.”
Tilley Lane, Chrysler Dodge Jeep
“Piston Data Showed us that we were wasting 40% of our service advertising budget by marketing to people who are very unlikely to come in for service. Without Piston Data’s analysis we would never have known.”
Rosch Auto Group
Our Proven Process Produces Outstanding Results
1. Run Your Counts
We determine how many vehicles in your franchise lines we have in our database in the zip codes you want to target.
2. Clean Your Database
We can tell you how many vehicles in your franchise lines, in your targeted zip codes, that you don’t have in your database. We can tell you which records in your database are bad and we can clean them from your database.
3. Prepare The Creative
Once you determine which vehicle owners you want to target, we prepare our Recall mailers. Years of experience have taught us what works best with these mailers, and our mailers produce an extremely high response rate.
4. Send Out the Mailers
We send you a completed mailer for approval, after we receive your approval, we send the mailers to the targeted vehicle owners.
5. Monitor the Results
We have developed a system that enables us to accurately track the results of the Recall mailing. We provide you with a report which details the response rate and your return on investment.