Monthly Archives: December 2015

//December

Merry Christmas From The Entire Piston Data Team.

By |December 24th, 2015|Uncategorized|0 Comments

Dealer Insights – Year End Tax Strategies That Can Save Your Dealership Money

The last two months of the year are an Opportunity for Dealerships to engage in Year-End Tax Planning. Making some timely tax moves now might enable you to save big money on your 2015 tax bill. Following are a few areas of your dealership to discuss with your CPA.

Inventory Management

Compare the detail shown on your […]

By |December 19th, 2015|Uncategorized|0 Comments

Getting to 100% Service Absorption Retooling Recalls

There are a hundred ways to measure service success, or the lack thereof, and each has its merits, but perhaps the most common is Service Absorption. The higher the level of service absorption, the better position your dealership is in to sell more vehicles at a lower price than competing dealerships. Or conversely, the less […]

By |December 17th, 2015|Uncategorized|0 Comments

Recalls Good for Car Dealers?

The Five Things Piston Data’s Recall Marketing Program Delivers to a Dealership.

Increased RO Counts, Increased CPL, Improve CSI and Bring Absorption Rate Closer to 100%
Brings in NEW Service Customers and Bring Back Inactive Service Customers
A Competitive Edge over Their Direct Competitors
Awards for Customer Retention and New Service Customer Acquisition
Satisfaction of knowing they took unsafe vehicles in their […]

By |December 14th, 2015|Uncategorized|0 Comments

As Carmakers Recall Vehicles, Dealers Make Record Profit!

 

Recalls can be a Plus for Your Dealership(s), or at least a Push. “Don’t get me Wrong, Recalls are a Lemon. But let’s Make Lemonade.”

Many Customers returning to your Dealership for Recall work have been on the inactive list for a while. Recalls could be a great opportunity to reintroduce them back to the store, particularly your […]

By |December 12th, 2015|Uncategorized|0 Comments

‘You Take Care of The Client, So I Take Care of You’

Dealer Aims to Keep Employees Strong in Work-Life Balance, Health, Finance

By: Diana T. Kurylko

Tommy Baker, owner of Baker Motor Co. of Charleston, says his formula for success and keeping employees happy and productive is very simple.

“I tell my people, ‘You take care of the client, so I take care of you.'”

Baker said that also means […]

By |December 11th, 2015|Uncategorized|0 Comments

Despite Three-Year Increase in Recalls, Satisfaction among Recall Customers Continues to Climb

As the percentage of all dealer service visits related to automotive recalls reaches 16 percent—surpassing the recent peak of 15 percent in 2011—satisfaction among recall customers continues to improve, according to the J.D. Power 2015 U.S. Customer Service Index (CSI) Study.The percentage of dealer service visits relating to recalls reached 16 percent in 2015 for […]

By |December 9th, 2015|Uncategorized|0 Comments

Call Handling for Maximum Profit—Auto Recalls

 

Posted by Peter Falkowski

The word “Recall” can bring up feelings of fear and anxiety for many consumers, but there is another way to approach it. Think of auto recalls as the manufacturer’s continued commitment to the consumer—even beyond the warranty of the car. In most cases, a recall does not mean that the vehicle is […]

By |December 8th, 2015|Uncategorized|0 Comments

From Legislation to Opportunity & How to Profit From Open Recalls

 

PISTON DATA – ” FUEL FOR YOUR MARKETING ENGINE”

 

By |December 8th, 2015|Uncategorized|0 Comments

NADA: Employee Salaries at New-Car Dealerships Rise

October 27, 2015

MCLEAN, Va. — Employee compensation and productivity at new-car dealerships increased across all job positions in 2014, according to a new report released today by the National Automobile Dealers Association (NADA).

In 2014, the median weekly income for all employees at new-car dealerships increased 5.1% to $1,026. On average, dealership employees earned nearly 29% […]

By |December 6th, 2015|Uncategorized|0 Comments