January is a great time to retool and get ready for this year at your dealership. If you agree that better organization and better processes will allow you to improve your sales revenue, your service department revenue, and your overall business, then planning is the key to success.Planning for Success

Take a stab at planning in January. I recommend that you review your marketing from 2015. What worked, what didn’t work, and how many months did you enter the month without a plan? How many times last year did you scramble to come up with marketing at the last minute?

How diligent were you at reviewing how the previous month’s marketing worked? Did you examine the metrics on your marketing efforts? Did your inventory, both new and used, fit the needs of your customers?Measure success

How could you improve this year? Are there any processes that are out-of-date, or that have been replaced by more efficient online or digital products?

One way to move your dealership forward is to plan to visit the NADA Convention in 2016. Set aside the dates March 31 through April 3 to make the trip to Las Vegas. Go to Vegas with a list of things you need to improve at your dealership and search for products or services or vendors that can fix what’s broken. You’ll see 600 exhibitors, 50 workshop topics, and 100 sessions. January is the time to book your airfare and your hotel stay.

Your friends here at Piston Data will be there in our world-famous booth #3516 with recommendations on great vendors in the exhibition hall.NADA Photo

You can also listen to NADA guest speakers like NFL great Peyton Manning and comedian Jeff Foxworthy. NADA 2016 at the end of March—book it now! Are you in?Nada Captivating

                                                              Don’t wait until March and then Panic to get it Done!


PISTON DATA – “FUEL FOR YOUR MARKETING ENGINE”