There has been much attention recently regarding the efforts made to complete recalls in a timely and effective manner. Significant, high-profile recalls have garnered media attention as well as regulatory scrutiny as OEMs, Automakers, & Dealerships have faced challenges in ensuring consumers respond to recall notifications and have repairs completed. Recall Completion Outreach is not as easy as it may seem, but there are benefits for dealerships who respond to the new challenges.

We have researched and analyzed available data from the 5 years of business operations and found that recall completion outreach creates many Benefits for Dealership owners looking to increase CSI, GMs looking to increase market share, and Service managers looking to increase revenue in the service drive. What did we find?

Market-Analysis

We found that when we perform a Market Analysis and gather Recall Data before entering your region. Our Dealerships Minimize uncertaintiesSidestep pitfalls, Capture a larger market share, are able to design a successful outreach strategy, and most important Stay ahead of competition. Gathering Data on your direct competitors in the zip codes you are targeting while partnering with you.

Because we Partner with only one dealership in a region at a time. We Gather Data on your direct competitors in the market area you may be targeting inside or outside your PMA depending on your manufacturer agreements.

 

 

Customer-Retention

 

Piston Data’s Recall Completion Outreach Helps Increase overall CSI and Builds Brand Loyalists by positioning your dealership as “The Dealership Who Cares Beyond the Sale”

The J.D. Power 2015 U.S. Customer Service Index (CSI) Study finds that the overall CSI among customers who take their vehicle to a dealer for recall-related work improved to 789 on a 1,000-point scale, up from 777 in 2014.

We specialize in Accurately identifying Open Recalls within your franchise lines to Reduce churn, Increase customer loyalty, Increase share of wallet, Meet customer needs, and Minimize retention costs.

 

Customer-AcquisitionYou own all the Data collected in your region and All records come with name, address, year, make, model, VIN, recall number, and recall description. We provide you with all the Data to help build your dealership Generate more leads, Convert prospects into customers, Minimize acquisition costs, Segregate into actionable segments, Prioritize parts inventory and maximize impact.

Public Opinion Strategies conducted a national survey in August 2015; to find out what influences recall repair and the most effective ways to improve recall repair rate? The most effective item tested is bold mailer notice that stands out and mentions the severity of recalls and mentions a free repair (64% said very effective, 96% total very/somewhat effective) *Piston Data created and has Patent Pending on Bold Red Mailer

Customer-ProfitabilityPiston Data’s Recall Completion Outreach campaigns offer dealerships $102,000 in Service Revenue Guaranteed within 160 days from campaign start date. With a typical response rate of 10-15% to Piston Data’s recall completion outreach; it provides your dealership with one of the Lowest Cost-Per-Lead customer acquisition programs in the automotive industry.

We provide a qualified Sales Lead a confirmed appointment with a decision maker who needs your dealership’s services; making them Lower cost to serve, Maximize CLV, Increase Sales to New and Existing customers, Elicit desired response, and Maximize Returns on Sales & Marketing.

 

Customer-Insights

Recall Completion Outreach benefits summarized are Maximize Lifetime ValueMinimize CostsImprove ROIElicit Desired ResponseGrow Your Customer Base and the most important for every dealership BUILD LASTING RELATIONSHIPS

All materials are produced on a fully variable, 4 over 4 IGEN 4 digital press. Allowing each dealership to personalize outreach message to target customer, based on their vehicle year, make, model, VIN, recall number.

Piston Data abides by all OEMs, Automakers, and NHTSA laws and rules regarding Recall Completion Outreach.


partnershipAt Piston Data our agenda is not like the typical, corporate model that many automotive agencies are offering. We Partner exclusively with only one dealership in a territory or region at a time to increase market share gains and customer brand loyalty.

FACT: 100% of Dealership Owners Who Have Taken Time To Contact Piston Data Have Become A Partner.