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Getting to 100% Service Absorption Retooling Recalls

There are a hundred ways to measure service success, or the lack thereof, and each has its merits, but perhaps the most common is Service Absorption. The higher the level of service absorption, the better position your dealership is in to sell more vehicles at a lower price than competing dealerships. Or conversely, the less […]

By |December 17th, 2015|Uncategorized|0 Comments

Recalls Good for Car Dealers?

The Five Things Piston Data’s Recall Marketing Program Delivers to a Dealership.

Increased RO Counts, Increased CPL, Improve CSI and Bring Absorption Rate Closer to 100%
Brings in NEW Service Customers and Bring Back Inactive Service Customers
A Competitive Edge over Their Direct Competitors
Awards for Customer Retention and New Service Customer Acquisition
Satisfaction of knowing they took unsafe vehicles in their […]

By |December 14th, 2015|Uncategorized|0 Comments

As Carmakers Recall Vehicles, Dealers Make Record Profit!

 

Recalls can be a Plus for Your Dealership(s), or at least a Push. “Don’t get me Wrong, Recalls are a Lemon. But let’s Make Lemonade.”

Many Customers returning to your Dealership for Recall work have been on the inactive list for a while. Recalls could be a great opportunity to reintroduce them back to the store, particularly your […]

By |December 12th, 2015|Uncategorized|0 Comments

‘You Take Care of The Client, So I Take Care of You’

Dealer Aims to Keep Employees Strong in Work-Life Balance, Health, Finance

By: Diana T. Kurylko

Tommy Baker, owner of Baker Motor Co. of Charleston, says his formula for success and keeping employees happy and productive is very simple.

“I tell my people, ‘You take care of the client, so I take care of you.'”

Baker said that also means […]

By |December 11th, 2015|Uncategorized|0 Comments

Despite Three-Year Increase in Recalls, Satisfaction among Recall Customers Continues to Climb

As the percentage of all dealer service visits related to automotive recalls reaches 16 percent—surpassing the recent peak of 15 percent in 2011—satisfaction among recall customers continues to improve, according to the J.D. Power 2015 U.S. Customer Service Index (CSI) Study.The percentage of dealer service visits relating to recalls reached 16 percent in 2015 for […]

By |December 9th, 2015|Uncategorized|0 Comments

Call Handling for Maximum Profit—Auto Recalls

 

Posted by Peter Falkowski

The word “Recall” can bring up feelings of fear and anxiety for many consumers, but there is another way to approach it. Think of auto recalls as the manufacturer’s continued commitment to the consumer—even beyond the warranty of the car. In most cases, a recall does not mean that the vehicle is […]

By |December 8th, 2015|Uncategorized|0 Comments

From Legislation to Opportunity & How to Profit From Open Recalls

 

PISTON DATA – ” FUEL FOR YOUR MARKETING ENGINE”

 

By |December 8th, 2015|Uncategorized|0 Comments

NADA: Employee Salaries at New-Car Dealerships Rise

October 27, 2015

MCLEAN, Va. — Employee compensation and productivity at new-car dealerships increased across all job positions in 2014, according to a new report released today by the National Automobile Dealers Association (NADA).

In 2014, the median weekly income for all employees at new-car dealerships increased 5.1% to $1,026. On average, dealership employees earned nearly 29% […]

By |December 6th, 2015|Uncategorized|0 Comments

California Widens Volkswagen probe, seeks Recall of Audi Models 2009 and Newer

Air Board Calls for Recall Plan on Five Audi Models within 45 days

Published: Nov 25, 2015 5:21 p.m. ET

By Claudia Assis

California regulators Wednesday notified Volkswagen AG and Volkswagen’s Audi and Porsche units that more of their cars are out of compliance with the state’s clean-air standards, and asked the company to submit a recall plan […]

By |December 5th, 2015|Uncategorized|0 Comments

Auto Recalls are Spiking — Here’s Why

by Doron Levin

OCTOBER 26, 2015, 1:00 PM EST

2014 was a record year for recalls — and that isn’t because of the VW scandal, either.

Toyota recently announced it was recalling 6.5 million cars, due to a faulty window switch. Then Mazda announced it was recalling 4.9 million cars because of a defective ignition switch. If you’re wondering […]

By |December 4th, 2015|Uncategorized|0 Comments