Recall Marketing

Recall Marketing is the easiest way to bring in new and inactive Service Customers

Of all service marketing available, the most effective way to bring customers into your service drive is with our recall marketing program. From start to finish, we provide your dealership with everything you need for a successful recall marketing campaign.

Piston Data has the largest and most accurate database in the United States of vehicle owners under open factory recall.

Recall marketing provides phenomenal response rates unlike any other service marketing.

On average, there is a 10-15% service drive response rate from recall marketing. No other marketing provides the same win/win benefits of recall marketing for both the customer AND the dealer.

Piston Data can identify vehicle owners on your customer database with open recalls.

Even if you do a recall check every time a vehicle comes in for service, there are many inactive service customers that often get overlooked. An efficient way to bring them back is by notifying them of an open recall on their vehicle. We identify recalls by VIN and will let you know of all open recalls in your entire customer database.

Largest and Most Accurate Automotive Databases in the U.S.

Piston Data has the largest and most accurate automotive database in the United States, currently totaling over 200 million automobile owner records. This data enables us to provide services that no other automotive marketing agency can match.  We can give you reports on exactly how many prospect service customers there are in your area; how many active and how many inactive service customers you have on your database. Our database clean-up services allows us to show a dealership how many thousands of dollars are being wasted by mailing to bad and out of date records.  Our recall direct mail is the most successful marketing strategy that you can employ to grow your service revenue.

Case Study: You will receive a report including an approximate number of prospect service customers in your area as well as active and inactive service customers in your database. Our database clean-up services often reveal how many thousands of dollars dealerships are wasting by mailing to bad records and out of date data. We recently saved a Hyundai dealership over $6,000 by revealing how inefficient their current direct mail vendor was. When they mailed with Piston Data, half as many records resulted in twice the response rate!

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